This course contains 9 units and can be completed in 3 months at the recommended pace of 8 hours per week:

• Unit 1: Introduction to Digital Marketing
• Unit 2: Planning a Digital Marketing Strategy
• Unit 3: Content and Social Media Marketing
• Unit 4: Search Engine Optimisation (SEO) and Website Basics
• Unit 5: Digital Advertising and Google Ads
• Unit 6: Email and Mobile Messaging Campaigns
• Unit 7: Using Analytics to Improve your Marketing
• Unit 8: Tools for Low-Budget Digital Marketing
• Unit 9: Final Project – Plan a Digital Campaign

With our structured approach to learning, you can quickly gain valuable knowledge and skills. All courses include onboarding information, video lessons and multiple assessment opportunities.

Upon successful completion of this course you should be able to:

1. Demonstrate an understanding of digital marketing and its role in modern business.
2. Develop a basic digital strategy that aligns with ethical and legal principles.
3. Plan and create content to engage audiences on social media.
4. Apply SEO techniques to improve online visibility.
5. Plan a basic paid advertising campaign.
6. Design direct communication campaigns using email or messaging.
7. Use data to make informed marketing decisions.
8. Use practical, low-cost digital tools to market a small business.
9. Design and present a basic digital marketing campaign plan.

You can expect to gain practical skills in the following areas:

• Paid media strategies
• Audience and target market segmentation
• Content marketing strategies
• Campaign setup and tracking
• Budgeting and bidding
• Designing, scheduling and posting content
• Analytics and reporting