Fundamentals of Marketing Management

Question 1

Course units

Accepted Answer

This course contains 7 units and can be completed in 6 months at the recommended pace of 8 hours per week:

Unit 1. The Fundamentals of Marketing
Unit 2. The Marketing Mix
Unit 3. Consumer Behaviour and Customer Relationship Management
Unit 4. Segmenting, Targeting, and Positioning in a Modern Organisation
Unit 5. The Impact of Branding
Unit 6. The Marketing Environment
Unit 7.  Marketing Research

With our structured approach to learning, you can quickly gain valuable knowledge and skills. All courses include onboarding information, video lessons and multiple assessment opportunities.

Question 2

Learning outcomes

Accepted Answer

Upon successful completion of this course you should be able to:

Discuss the basic marketing principles and concepts;
Outline the organisation’s marketing mix;
Explain the role of consumer behaviour and customer relationship management in the marketing of products and services;
Describe market segmentation, target market, and how to position the modern organisation in the market;
Explain the impact of branding; and
Analyse the marketing environment.

Question 3

Entry requirements

Accepted Answer

Minimum of Grade 9 (Standard 7)
At least 18 years of age
Alternate admission is possible on the basis of Mature Age exemption (23 years and older)
Ability to read and write in English, which is the language of instruction
Students should also possess a basic level of digital literacy skills

Question 4

Registration

Accepted Answer

Our Short Course programmes are offered all year round, making enrolling easy and convenient anytime. Complete our online application form, and await a call from one of our friendly Enrolment Consultants.

Question 5

Mode of instruction

Accepted Answer

At iQ Academy, we offer all our programmes exclusively through online learning. Students must have regular access to a device and a stable internet connection, whether via a mobile device or any other means.
Don’t worry about course materials, as they are all available online and can be downloaded to your smartphone, PC or tablet for offline use. We do not provide printed textbooks. If you prefer printed materials, you can easily download and print them yourself.
Our teaching and learning activities occur 100% online. If you require more information, please feel free to enquire now.

Question 6

Technology requirements

Accepted Answer

A PC, Tablet or Smartphone
Access to a reliable internet connection
An active email account
At least 1GB of data per month

Question 7

What is this course about?

Accepted Answer

This course takes a holistic view of the fundamental knowledge of marketing by exploring what marketing is, the marketing mix (i.e. product, price, promotion, place) as well as customer behaviour, market segmentation, identifying a target market and positioning your brand. Each concept is defined and unpacked with examples and case studies.

Question 8

Who is this course for?

Accepted Answer

This course is suitable for individuals working in marketing or wanting to start a career in marketing, as well as entrepreneurs trying to establish their business in the market.

Question 9

What skills will i gain from this course?

Accepted Answer

Students will gain practical skills in

Marketing mix
Customer demographics
Segmentation of market
Target market
Positioning of product
Brand loyalty creation
Market research

Question 10

Why is this course valuable to employers?

Accepted Answer

The course provides their employees in sales and marketing with an understanding of the fundamental concepts of marketing that will aid them in better understanding what is required to be successful at building their brand.

Question 11

Why should i choose this course?

Accepted Answer

The course provides a holistic view of all the important fundamental concepts of marketing. The course will enrich student’s understanding to make them more effective at marketing in a digital era. Marketing remains one of the functions in a business that is vital to the success and competitiveness of businesses.

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Fundamentals of Marketing Management Short Course

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This short course is completely online

A Computer or Cellphone or Tablet

An active email account and 1GB of data

Most affordable fees in South Africa

No registration fees. No deposits. What you see is what you pay.

Monthly instalments from as little as

R419,20

Total course fee:

R6 288

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